A sustainable vision
for BSH Laundry Care.
Exploring how modularity, repairability and smart behaviour change can fundamentally extend the life of a home appliance. Developed at Designit Munich in collaboration with BSH.
Role
Designer ID
at Designit Munich
Focus
UX, Interaction &
Machine Exterior
Output
Vision concept,
renders & film
The challenge
79% of environmental
impact happens during use.
BSH tasked Designit with defining a Sustainable Design Vision for Laundry Care. Starting from their strategic framework, the brief was to identify where design could have the most meaningful impact — and turn that into a concrete product vision. My contributions spanned research synthesis, ideation workshops, UX storyboarding and machine exterior design, through to final rendering and video production.
Process
Research, workshops
& synthesis.
I was part of the full research and analysis phase — mapping the sustainability landscape, reviewing BSH's strategic input, and participating in ideation workshops across all three focus areas. Each workshop produced a cluster of use cases and ideas that I helped synthesise into actionable design directions. The outcomes directly shaped the machine architecture and experience journey that followed.
Experience Journey
From purchase
to end of life.
The interaction layer was a core part of my contribution — storyboarding the full user journey and creating mock UI screens for the companion app and machine HMI. Key moments included real-time sustainability scoring, guided DIY repair flows with AR support, and consumption monitoring that makes abstract data tangible.
Hardware Ideation
Exploring modularity,
repairability & form.
Early ideation for the machine exterior focused on how the physical architecture could make sustainability tangible. Sketches explored panel systems for aesthetic updates, access hierarchies that prioritise the most-replaced components, and structural frames designed to be repaired rather than retired.
Machine exterior
A modular frame
built to last.
As a team we developed ideas for the machine exterior — exploring modularity, repairability access hierarchies, and panel systems that allow the machine to be aesthetically updated without replacement. The structural frame concept became the backbone of the entire vision: a platform designed to be repaired, upgraded and adapted over 15+ years.
A sturdy frame serves as the backbone of the machine.
UX & interaction
Behaviour change
by design.
Giving the User the right feedback and guidance to make informed decisions about their user behaviour was the core idea for the User Experience. Key moments included real-time sustainability scoring, guided DIY repair flows with AR support, and consumption monitoring that makes abstract data tangible.
Sustainability score based on behaviour.
Guided maintenance & repair.
Modular HMI
An interface that
grows with the machine.
The machine HMI was designed as an upgradable module — ranging from a minimal selector wheel to a full-width display. Adapting interaction complexity to user needs over the machine's lifetime, without requiring a new appliance.
Customisation
A machine that
adapts to its owner.
Replaceable front panels open up a new dimension of ownership — the machine can be updated aesthetically without being replaced. Colour and finish variations let it fit different kitchens and different tastes, while the underlying platform stays constant. Personalisation as a driver of longevity.
This machine is easy to repair can adapt to changing user needs in both function and appearance, making it long-lasting.
Render & film
Bringing the vision
to life.
I handled the full visual production of the final deliverables — Keyshot still renders, motion animations and a video combining 3D animation, After Effects and stock footage. The outputs were used to present the vision to BSH stakeholders and internal teams.
This project was developed at Designit Munich in 2022 in collaboration with BSH Home Appliances Group. The vision was presented as a strategic foundation for BSH's next-generation Laundry Care platform.